Corporate Identity

Corporate identity is a mixture of color schemes, designs, words, etc., that a firm employs to generate a visual statement about itself in order to communicate its company philosophy. It is usually an enduring symbol of what sort of firm views alone, how it wishes being viewed by people, and how people recognize and remember it. Unlike company image, corporate identity can be ‘out there’ sensory-experience brought up by things like buildings, logo, title, slogan, uniforms and is unaffected by its financial performance and fluctuations in its accomplishments.