Creating Customer Value, Satisfaction and Loyalty

This is a lecture paper on Creating Customer Value, Satisfaction and Loyalty. Customer value is the perceived monetary value of the bundle of economic, functional and psychological benefits customers expect from a given market offerings. Satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance in relation to his/her expectations. The company must try to deliver a high level of customer value and satisfaction subject to delivering acceptable levels of satisfaction to the other stakeholders.