Main objective of this article is to Define and Discuss on Distribution Strategy. Distribution strategy and its channels have become shorter and shorter together with technology, which has been recently called ‘disintermediation’. This basically means it is becoming easier to ‘cut out the middle man to increase revenue, maintain greater control and provide the organisation direct contact with the customer. Distribution will be the fourth element in the actual marketing mix, dubbed while ‘Place’. Basically, it is everything a part of making the product offering accessible to the market. This article briefly explain on Strategic Value of Channels, Vertical Marketing Systems, The Intermediary Focus, Influences on Channel Strategy and Distribution Intensity.