Explain Innovation in Customer Experience

Vital objective of this article is to explain innovation in Customer Experience. Customer experience is the sum of all experiences a customer has that has a supplier of goods or products and services, over the duration in their relationship with that company. This can include awareness, discovery, attraction, interaction, obtain, use, cultivation and advocacy. Innovations in customer experience are a very good to attract new shoppers, retain those that you currently have and bring positive or negative focus on your brand. Here also briefly discuss on customer experience management.