Market Segmentation Management

Market Segmentation is a marketing term referring to the aggregating regarding prospective buyers into groups which have common needs and respond similarly into a marketing action. Market segmentation enables companies to focus on different categories regarding consumers who perceive all of the value of certain product or service differently from each other. Market segmentation strategies are used to identify and additional define the concentrate on customers and provide assisting data for marketing plan elements for instance positioning to gain certain marketing strategy objectives.