Organizing for Advertising and Promotion

Basic purpose of this lecture is to present on Organizing for Advertising and Promotion. Here briefly focus the role of Ad Agencies and Other Marketing Communications Organizations. An advertising agency staff may include artists, writers, media analysts, researchers, and others with specific skills, knowledge, and experience who can help market the client’s products or services. Many agencies specialize in a particular type of business and use their knowledge of the industry to assist their clients.