Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. Even though “web analytics” sounds like a very small area of your digital presence, the implications of Google Analytics are in fact huge. This is because for most companies, your website serves as a hub for all of your digital traffic. If you are running any marketing activities such as search ads or social media ads, your users are most likely going to visit your website somewhere along their user journey.
Given that your website is the central hub of your digital presence, your website is the best way to give you a holistic view of the effectiveness of all the campaigns you are running to promote your product/services online. Google Analytics is a free tool that can help you track your digital marketing effectiveness. That’s why over 50 million websites around the world uses Google Analytics. If you are not using it, you should set it up right now.
Simply put, Google Analytics puts several lines of tracking code into the code of your website. The code records various activities of your users when they visit your website, along with the attributes (such as age, gender, interests) of those users. It then sends all that information to the GA (Google Analytics) server once the user exits your website. Next, Google Analytics aggregates the data collected from your website in multiple ways, primarily by four levels:
1.User level (related to actions by each user)
2.Session level (each individual visit)
3.Pageview level (each individual page visited)
4.Event level (button clicks, video views, etc)
Google Analytics offers information about user behavior that can be critical for your business. There are many reasons why you should be using Google Analytics.
Here’s are some of its benefits:
1.Measure your website’s performance
2.See if your marketing efforts are working
3.Which type of content to create or products to list on your website
4.Divide users into different segments (like age, gender, country, device, etc.)
5.Optimize website pages to boost conversions
I tried to cover as much as I could for a newbie to get started, but if you still have a question in your mind, feel free to give us a comment
Saring is caring